Moïse
Moïse is a premium skincare brand built entirely from scratch — from brand positioning and identity system to the complete e-commerce experience. My role spanned creative direction and digital execution: defining the visual language, designing the logo and identity system, developing product mockups, and structuring the full digital experience in Figma before building it in Framer.
The brand was designed around the idea of quiet confidence — where luxury is expressed through restraint, not excess. A deep signature red, muted neutrals, clean typography and minimal compositions work together to communicate a precise balance between scientific authority and sensorial refinement. Every visual decision was intentional, serving a coherent narrative across every touchpoint.
The e-commerce experience was designed as a natural extension of that identity — with clear hierarchy, generous spacing and product storytelling through scroll. The result is a digitally native brand that feels timeless, calm and ready to scale. Moïse is currently in pre-launch phase, with the full brand and digital structure in place.
