Hotel El Ganzo
Hotel El Ganzo is a boutique cultural hotel nestled in Puerto Los Cabos, Mexico — a destination that blurs the line between luxury hospitality and living art. Every corner of the property tells a story: murals painted by resident artists, a subterranean recording studio, rooftop concerts, and curated experiences that attract travelers, musicians, and creators from around the world.
The hotel's digital presence, however, wasn't keeping up. Spread across four separate WordPress sites — the main hotel, an events platform, a music records page, and an art headspace — the ecosystem was fragmented, hard to maintain, and unable to communicate the brand's identity with the depth it deserved. Kasper was brought in to consolidate, redesign, and rebuild everything into a single, scalable platform on Webflow.
The scope was ambitious: migrate and unify four distinct websites into one cohesive Webflow experience, while integrating external booking engines, event ticketing platforms, and a YouTube-embedded music archive. The site is media-heavy by nature — galleries, videos, artist portfolios, and event documentation — requiring a deliberate approach to performance, image optimization via Cloudflare, and a CMS architecture scalable enough for the hotel's team to manage independently.
Multilingual support (EN/ES), SEO migration from existing WordPress properties, ADA and GDPR compliance, and a conversion-first structure for rooms, restaurant, spa, and private events were all non-negotiable requirements layered on top of an already complex content model.
My role focused on translating this multi-layered content ecosystem into clear, intuitive user journeys. That meant defining information architecture for a site with dozens of templates and content types, designing filterable catalogue experiences for Art and Music, and establishing a component-based design system within Webflow that allowed for visual consistency across highly varied page types — from a rooftop event page to an artist's biography.
I worked closely on the CMS structure, defining how Collections interrelate — how an Artist connects to Art Interventions, how a Room surfaces its artistic history, how an Event links back to a Musician Profile. The goal was always the same: make complexity feel effortless for the user, and manageable for the internal team.
