In collaboration with the Smarti Group, I developed an innovative concept for Lin, a producer of high-quality mushrooms. The goal was to create an experience that transcended the simple sale of products, connecting consumers with the versatility and flavor of mushrooms, encouraging their presence in kitchens and, consequently, on supermarket shelves. This 360-degree conceptual project includes a physical book, a recipe website accessible via QR code on the packaging, and an online blog, creating a complete ecosystem to inspire and guide mushroom enthusiasts.
In collaboration with the Smarti Group, I developed an innovative concept for Lin, a producer of high-quality mushrooms. The goal was to create an experience that transcended the simple sale of products, connecting consumers with the versatility and flavor of mushrooms, encouraging their presence in kitchens and, consequently, on supermarket shelves. This 360-degree conceptual project includes a physical book, a recipe website accessible via QR code on the packaging, and an online blog, creating a complete ecosystem to inspire and guide mushroom enthusiasts.
An Inspiring Guide to Cooking with Mushrooms
An Inspiring Guide to Cooking with Mushrooms
The concept of the physical recipe book with mushrooms was conceived as an inspiring culinary guide, bringing together exclusive recipes that explore the diversity of flavors and textures of Lin mushrooms. With elegant design and appetizing photographs, the book invites the reader to unveil the secrets of cooking with mushrooms, from simple everyday preparations to sophisticated dishes for special occasions. Each recipe is accompanied by tips and information about the different types of Lin mushrooms, their benefits, and how to combine them with other ingredients.
The concept of the physical recipe book with mushrooms was conceived as an inspiring culinary guide, bringing together exclusive recipes that explore the diversity of flavors and textures of Lin mushrooms. With elegant design and appetizing photographs, the book invites the reader to unveil the secrets of cooking with mushrooms, from simple everyday preparations to sophisticated dishes for special occasions. Each recipe is accompanied by tips and information about the different types of Lin mushrooms, their benefits, and how to combine them with other ingredients.
Quick and Easy Access at Your Fingertips
Quick and Easy Access at Your Fingertips
To take the Lin gastronomic experience beyond the book, I developed the concept of an exclusive recipe website, accessible through a QR code present on the mushroom packaging. With responsive design and intuitive navigation, the site offers a digital menu with practical and delicious recipes, perfect for everyday use. Users can access the site directly from their mobile phones at the time of purchase and choose the recipe that appeals to them the most, making the shopping experience more complete and inspiring.
To take the Lin gastronomic experience beyond the book, I developed the concept of an exclusive recipe website, accessible through a QR code present on the mushroom packaging. With responsive design and intuitive navigation, the site offers a digital menu with practical and delicious recipes, perfect for everyday use. Users can access the site directly from their mobile phones at the time of purchase and choose the recipe that appeals to them the most, making the shopping experience more complete and inspiring.
Recipes Always at Hand
We created a mobile-optimized version so that users can access recipes directly from the kitchen, with a step-by-step mode and integrated timers.
A Natural Transition from Paper to Digital
To connect the book to the digital world, we developed an online page accessible via QR code. By scanning the code on the packaging of the mushrooms or in the book, the user is directed to an interactive experience with more recipes, videos, and exclusive content.
A Natural Transition from Paper to Digital
To connect the book to the digital world, we developed an online page accessible via QR code. By scanning the code on the mushroom packaging or in the book, the user is directed to an interactive experience with more recipes, videos, and exclusive content.
Recipes Always within Reach of Hands
We created a mobile-optimized version so that users can access recipes directly from the kitchen, with a step-by-step mode and integrated timers.
Blog Lin: Boosting SEO and Connecting Flavors
Blog Lin: Boosting SEO and Connecting Flavors
Lin already has an institutional website, but to strengthen her online presence and boost SEO, we proposed a dynamic blog. This space will be a meeting point for exclusive recipes, cooking tips, and stories about mushrooms, attracting qualified traffic and building an engaged community around the brand.
Lin already has an institutional website, but to strengthen her online presence and boost SEO, we proposed a dynamic blog. This space will be a meeting point for exclusive recipes, cooking tips, and stories about mushrooms, attracting qualified traffic and building an engaged community around the brand.
The concept of Mushroom Recipes, developed by the Smarti® Group, presented interesting challenges that allowed us to explore creative and innovative solutions.
The concept of Mushroom Recipes, developed by the Smarti® Group, presented interesting challenges that allowed us to explore creative and innovative solutions.
Challenges
Challenges
Connecting the consumer with a versatile but underexplored product in everyday cooking: Mushrooms, despite being nutritious and tasty, still face resistance in some kitchens.
Create a complete and integrated brand experience that transcends the simple sale of the product: it was necessary to go beyond the packaging and offer relevant and inspiring content.
Develop a concept that could be easily implemented and scaled: The solution needed to be practical and adaptable to Lin's needs.
Proposed Solutions
Proposed Solutions
Physical book with exclusive and inspiring recipes: A complete guide to demystifying the kitchen with mushrooms and exploring their full potential.
Recipe site via QR code on the packaging: Quick and convenient access to a digital menu, encouraging experimentation and purchase.
Online blog to share relevant content and create an engaged community: A space for exchanging ideas, tips, and culinary experiences.
We believe that this 360º concept, by combining an inspiring physical book, an accessible recipe website, and an online blog, offers a complete and engaging experience for the consumer, connecting them with the Lin brand and encouraging mushroom consumption.
We believe that this 360º concept, by combining an inspiring physical book, an accessible recipe website, and an online blog, offers a complete and engaging experience for the consumer, connecting them with the Lin brand and encouraging mushroom consumption.
This conceptual project demonstrates our ability to create innovative and personalized solutions for each client's needs, overcoming challenges and achieving impactful results.
This conceptual project demonstrates our ability to create innovative and personalized solutions for each client's needs, overcoming challenges and achieving impactful results.
Leia o QR Code e acesse a página de receitas no Figma
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©2025 BEATRIZ SUELLEN
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LET'S CONNECT 🤝
©2025 BEATRIZ SUELLEN