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💡 Context

💡 Context

Aurora, a visionary technology company, approached us with the mission of creating a digital presence that truly represented its innovative approach. With three distinct divisions—Aurora Create, Aurora Shop, and Aurora Tech—the challenge was to develop a cohesive and dynamic online platform that clearly and engagingly integrated its services.

Aurora, a visionary technology company, approached us with the mission of creating a digital presence that truly represented its innovative approach. With three distinct divisions—Aurora Create, Aurora Shop, and Aurora Tech—the challenge was to develop a cohesive and dynamic online platform that clearly and engagingly integrated its services.

🎯 Goals

🎯 Goals

Brand Identity: Establish a strong, modern, and recognizable digital presence, unifying the three divisions of Aurora.

Brand Identity: Establish a strong, modern, and recognizable digital presence that unifies the three divisions of Aurora.

Website Development: Create a visually impactful, high-performance, and easy-to-navigate website that communicates Aurora's expertise in technological solutions.

Website Development: Create a visually stunning, high-performance, and easy-to-navigate website that communicates Aurora's expertise in technological solutions.

🫡️ Challenge

🫡️ Challenge

Complex Services Portfolio: The wide range of services required a structured approach to ensure clarity without overwhelming the user.

Brand Cohesion: It was essential to balance a unified visual identity, allowing each division to maintain its individuality.

User Engagement: The website needed not only to inform but also to captivate and convert visitors into loyal customers.

User Engagement: The site needed to not only inform but also captivate and convert visitors into loyal customers.

Our Approach

Our Approach

Brand Identity & Strategy

We worked closely with the Aurora team to refine their brand identity, ensuring a modern, sophisticated aesthetic aligned with technological innovation. We created a cohesive visual identity that conveys confidence and flexibility across different areas of operation.

Website Development

Our design and development teams created an interactive and visually striking website, featuring resources such as:

  • Clear Navigation: An organized layout that simplifies complex services and intuitively guides users.

  • Attractive Visuals: Striking typography, dynamic animations, and a technological design to highlight Aurora's innovation.

  • Responsiveness and Speed: Website optimized for impeccable performance on any device.

🤩 Results

🤩 Results

Brand Strengthening: A modern image aligned with Aurora's innovation.

Higher Engagement: Increased average time spent on the site and reduced bounce rate due to intuitive navigation.

Greater Engagement: Increase in the average time spent on the site and reduction in the bounce rate due to intuitive navigation.

Increased Visibility: Better positioning in search engines and growth in organic traffic.

Conclusion

Conclusion

By combining strategic design, technology, and quality content, we managed to position Aurora as a reference in the technology sector. This project is an example of the positive impact of digital transformation on brand perception and business success.

Thank you for stopping by, let's chat! 👋

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©2025 BEATRIZ SUELLEN

Thank you for stopping by, let's chat! 👋

English
English

LET'S CONNECT 🤝

©2025 BEATRIZ SUELLEN